Marketing Specialist - Job Description

  • Create content for social media channels, blogs, articles, emailers, etc.
  • Scheduling social media post across multiple platforms (Facebook, Instagram, Twitter, LinkedIn)
  • Execute creative social media campaigns for new leads and traffic Manage social media channels
  • -Develop strategy and manage new user acquisition, and retargeting campaigns.
  • Analysis of campaign performance reports and Google Analytics
  • Work with the development team to ensure SEO best practices are properly implemented on websites
  • Manage and execute on page optimization
  • Strong understanding of SEO and integration with marketing tools.
  • Recommend changes to website, content, linking and other factors to improve SEO keywords.
  • Up-to-date with the latest trends and best practices in SEO and SEM


  • A minimum of 2 years of experience in social media management and execution
  • Excellent written and verbal communication skills with the ability of craft creative contents
  • Excellent knowledge about popular tools (Google ads, google analytics, social media tools, scheduling tools)
  • A creative and strategic mindset


  • Manage weekly and monthly marketing calendar.
  • Content creation and work with designer on finalizing the marketing deliverables.
  • Design, implement and track results of the marketing and lead generation campaigns.
  • Manage the roadshows and tradeshows calendar.
  • Manage CRM to import all new leads prior to distribution.
  • Develop strategies and tactics to get the word out about our company, value proposition and unique selling points as well as drive qualified traffic to our office and sales team.
  • Produce valuable and engaging content for our website/social media platforms (Facebook, Instagram, and LinkedIn) and blog that attracts and converts our target groups.
  • Integrated campaign management experience (developing advertising, print, video, email, digital, and interactive assets)
  • Posts-Engagement on social media at regular intervals to get more followers and likes on our accounts.
  • Manage social media accounts such as IG, TikTok, Snapchat, YouTube, etc.
  • Tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity.
  • Oversee and approve marketing material, from website, brochures, leaflets, social media.
  • Develop a customer loyalty program as well as referral program.